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Riccardo Bigolin, chairman of the company, founded
Selle Royal in 1956. For
more than 40 years, Selle Royal
has made comfortable saddles for millions of cyclists throughout
the world. Their history is one of original design and radical
innovation, and growth from a small workshop to a major industry
which is today a world leader in the manufacture of bicycle
saddles. Through the 80's and 90's
Selle Royal became a major partner for the biggest
manufacturers of recreational bicycles. The comfort needed on
these bicycles helped Selle Royal
develop a great experience, which could be transferred to all
cycling disciplines with the new LOOKIN and fi'zi:k brands.
Today, the sophisticated manufacturing technology at
Selle Royal can produce no
less than 72,000 saddles daily. The production facility covers
20,000 m2, and is in full compliance with the most modern
criteria regarding safety in the workplace and respect for the
environment.
Selle Royal exports its saddles to 32 countries
world-wide. Selle Royal is
the choice of many of the world's most important and prestigious
bicycle manufacturers. Their saddles have won numerous design
awards, and are today the subject of scientific research in the
bio-engineering laboratories of major European universities.
Selle Royal's success in the
production of comfortable saddles is due to a great extent to
the employment of an innovative padding material: Royalgel.
Developed by Bayer in Germany, this polyurethane matrix gel, is
now exclusively licensed to Selle Royal
for the bicycle industry and to other companies of the same
group for other applications. Selle
Royal can rely on Royal Medica's experience in
comfort, since this sister company is a leader in the production
of anti-bedsore mattresses, cushions and other products meant to
make life easier for those who have serious problems.
Technogel is a new joint venture between the Royal Medica
and the German company Otto Bock, leader in the production of
prosthesis and orthopedic products, as well as polyurethane
parts for the automotive industry. The focus of Technogel is to
develop gel parts for the office furniture and shoe industries.
In
order to satisfy the customers and to help reduce the
quality claim rate to less than 0,1%, the testing and evaluation
of more than 100 new or re-styled products each year keeps Selle
Royal's Quality Control Laboratory busy full time. In addition
to testing the actual comfort of a new saddle, Selle Royal's
products undergo a minimum number of tests according to the
international standards of quality and safety (UNI, ISO, DIN,
NFR 30001, NFR 30004...)
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