| 3T
is a venerable Italian brand with a long history and tradition of
performance and innovation. Everything began with a tube. A simple, plain, steel tube that young Mario Dedioniggi bent in the Ambrosio factory (the same one that’s still manufacturing remarkable rims today). In the 1950’s, making bicycle handlebars was not such a big deal: there were no special shapes, no morphological bending radius. Just a bending machine, a mould, a tube filled with sand and the power of the worker’s arms. Dedioniggi was a skilled worker, and a clever one. After ten years at Ambrosio, he decided he was ready to start his own business. In 1961 he hired a worker, bought a big three room warehouse in Turin and a bending machine: this is how the pompously named “Tecnologia del Tubo Torinese” (Turin Tube Technology) factory was born (and immediately abbreviated to an easier TTT or 3TTT). In a time when everything related to bicycles was made out of steel, Dedioniggi knew the future was aluminium. So, he started producing bike components with the top existing technologies, experimenting on new alloys and handlebar shapes. He also diversified the product line. In 1970, 3TTT’s Al7075 ski poles were top sellers all over Europe, and their leather bicycle saddles were renowned for being the lightest as well as superbly crafted. However it was his skill in making handlebars that gained fame for 3TTT. Mario Dedioniggi’s simple intuition changed the world of bicycle handlebars: from the first Al7075 handlebar, to the first time trial handlebar the 51’151” (after Moser’s record). At the peak of 3TTT’s success Dedioniggi retired selling the company. New managers entered the firm and continued 3T’s commitment to R&D and kept on investing while following Dedioniggi’s spirit: simple, performing, hi-tech. The name changed to 3T (the result of an employee’s misspelling). 3T handlebars, stems and related components became celebrated all over the world. We kept on innovating, working on new shapes to enhance the comfort of the riders, and on new materials that would provide better performance and weight advantages. Our achievements were crowned in 1999 when 3T’s Mutant stem was recognized with the I.D. International Design Award, becoming the first bike stem to ever receive such a prize. Our roots are in the engineering and design of bicycle parts and our expertise is constantly applied to provide the most demanding racer with the high performance you expect from 3T. 3T’s success is based on our Experience. Our focus on safety is a prerequisite for all our products. We understand that as times have changed, so has the bicycle and cyclists’ needs. With massive investments in engineering and design, we have completely redesigned our model range to meet those needs. We trust you will find that the new 3T range fits your needs and desires. The New 3T, Ultimate Performance. Latest - Our big news to kick off the 2008 season is our deal to sponsor ProTour Team CSC. We’re proud that the world’s number-one professional cycling team is putting its trust in 3T components. Team owner Bjarne Riis personally selected 3T equipment, describing the new VENTUS aerobar as ‘fantastic’. That’s quite a compliment from Bjarne, who is famed for his close attention to every detail of team equipment |
"AEROBARS"
"DROP BARS"
"H/BAR STEM"
"SEAT POST"
"FORK"
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